Privacy Policy

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. As a rule, it is possible to use our website without providing personal data. Insofar as personal data (for example name, address or e-mail addresses) is collected on our pages, this is always done, as far as possible, on a voluntary basis. This data will not be passed on to third parties without your express consent. We would like to point out that data transmission on the Internet (for example, when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.

Cookies

The internet pages partly use cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective, and safer. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them. These cookies allow us to recognize your browser on your next visit. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

Contact Forms

If you send us inquiries via the contact form, your data from the inquiry form including the contact data you provided there will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

Newsletter Data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. Further data will not be collected. We use this data exclusively for sending the requested information and do not pass it on to third parties. You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

Google AdWords

This website uses Google AdWords, an analysis service from Google, and within the framework of Google AdWords the conversion tracking. Google AdWords stores a cookie for conversion tracking in your browser (so-called “conversion cookie”) when you click on an ad placed by Google. These cookies lose their validity after 30 days and are not used for personal identification. If you visit certain pages on our website, Google and we can recognize that you clicked on the ad and were redirected to this page.
The information obtained using the conversion cookies is used to create statistics for AdWords customers who use conversion tracking. Through these statistics, we learn the total number of users who clicked on the ad placed by Google and visited a page tagged with a conversion tracking tag.
In addition to conversion tracking, we sometimes use the features:

– Remarketing
– Target groups with common interests
– Custom audiences with common interests
– Ready to buy target groups
– Similar target groups
– Demographic and geographic targeting.

With Google’s remarketing function, we reach users who have already visited our website. This allows us to present our advertising to target groups that are already interested in our products or services. AdWords also uses user behavior on websites in the Google advertising network (“display network”) over the last 30 days and the contextual search engine to determine the common interests and characteristics of users of our website. Based on this information, AdWords then finds new potential customers for marketing purposes whose interests and characteristics are similar to those of the users of our website. The target group-specific remarketing is carried out through the combined use of cookies, such as Google Analytics cookies and Google DoubleClick cookies.
For more information on the terms of use and data protection in the context of Google AdWords, please visit this link: http://www.google.de/policies/technologies/ads/.

Browser Plugin

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

LinkedIn

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn servers is established. LinkedIn is informed that you have visited our web pages with your IP address. If you click the “Recommend Button” of LinkedIn and are logged into your account at LinkedIn, it is possible for LinkedIn to assign your visit to our website to you and your user account. We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by LinkedIn. For more information, please refer to the LinkedIn privacy policy at: https://www.linkedin.com/legal/privacy-policy

Information, deletion and blocking

You have the right at any time to free information about your stored personal data, their origin and recipient and the purpose of data processing, as well as a right to correct, block or delete this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.

Facebook Leads

If you send us inquiries via Facebook Leads, your information, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

Facebook (Pixel) Remarketing /Retargeting (Custom Audiences)

The Facebook Pixel of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA is integrated on our pages. When you visit our pages, a direct connection between your browser and the Facebook server is established via the Facebook pixel. Facebook thereby receives the information that you have visited our site with your IP address. This allows Facebook to associate the visit to our pages with your user account. We can use the information thus obtained for the display of Facebook Ads or for tracking functionalities.

We would like to point out that we, as the provider of the pages, have no knowledge of the content of the transmitted data or its use by Facebook. For more information, please refer to the privacy policy of facebook at https://www.facebook.com/about/privacy/ . If you do not want any data to be collected via Custom Audiences, you can deactivate Custom Audiences here.

Hotjar

We use features of the web service Hotjar, operated by Hotjar Ltd.

Hotjar is a European company based in Malta. Hotjar uses cookies – these are text files that are stored on your computer. We use these files to obtain information about your use of this website. The information generated by cookies about your use of this website is usually forwarded to a server of Hotjar and stored there.